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Changelog
See what's new in Happy Birthday ‑ DA. We update the app regularly to add features, improve reliability, and make setup easier for your store.
Latest update
Version 2.5.0 (June 3, 2026) — Performance improvements for a faster, smoother app experience.
2.5.0June 3, 2026Latest
Behind-the-scenes improvements make the app load faster and run more reliably in your Shopify admin.
Improvements
- Faster app loading and a smoother experience when managing your birthday campaigns
- Updated internal systems for quicker development of future features
2.4.0March 28, 2026
Smarter birthday email scheduling and a refreshed admin experience.
What's new
- The app now tracks when each customer's next birthday email should be sent, so campaigns stay on schedule automatically
- Scheduling updates automatically when emails are sent or when you add or import contacts
Bug fixes
- Fixed an issue where discount codes could fail to generate when sending birthday emails
Improvements
- Updated embedded app layout for a cleaner look inside Shopify admin
- Simplified navigation, settings, contacts list, and discount setup pages
2.3.1March 14, 2026
Platform upgrade for better security, stability, and long-term support.
Improvements
- Updated the app's core platform to the latest supported version
- Improved compatibility with current Shopify app standards
2.3.0December 19, 2025
Collect birthdays at checkout, in your theme, and at your physical store with Shopify POS.
What's new
- Shopify POS support — capture customer birthdays directly at your point-of-sale terminal
- Improved checkout signup form on the thank-you page after purchase
- Standalone signup page customers can visit to share their birthday
Improvements
- Refreshed signup form design for your online store theme and checkout
- Updated privacy and compliance settings for Shopify requirements
2.2.0August 28, 2025
A brand-new dashboard and professional email template editor with live preview.
What's new
- Dashboard v2 with a setup checklist, extension status, and quick-configure shortcuts
- Email Template Editor with 11 ready-made birthday email designs
- Live email preview — customize colors, fonts, button text, and layout before sending
- Personalization placeholders for customer name, discount code, store URL, company name, and button text
- Redesigned pricing page with clearer plan comparison
- App footer with support and branding links
Improvements
- Modern redesign of the dashboard, settings, and contacts pages
- Improved discount settings layout
- Better email delivery using the new template system
2.1.0September 12, 2025
More control over when discount offers appear on your signup form.
What's new
- Choose when the discount block is shown on your birthday signup form
Improvements
- General bug fixes and stability improvements
2.0.0February 8, 2024
Birthday signup forms you can add anywhere in your store — no code required.
What's new
- Theme app extension — add a birthday signup form block to any page in your Shopify theme
- Checkout extension for collecting birthdays on the thank-you page
- Standalone signup page accessible via a direct store link
Improvements
- Moved from legacy scripts to Shopify's modern extension-based setup for easier installation
1.5.0March 16, 2024
Better onboarding for new stores and improved email controls.
What's new
- Shop details view in your admin
- Setup guide banner on the dashboard for new merchants
- Option to pause emails for flagged stores when needed
Improvements
- Smoother shop onboarding after install
- Updated pricing display and button labels across settings pages
- Upgraded embedded app experience inside Shopify admin
Removed
- Legacy signup script (replaced by the theme extension in version 2.0)
1.4.0August 5, 2023
Important announcements directly on your dashboard.
What's new
- Dashboard notice bar for app updates and merchant announcements
Improvements
- Updated email template content and clearer labels across settings pages
1.3.0February 10, 2023
Automatic birthday discount codes and a fullscreen admin view.
What's new
- Automatic discount codes generated for birthday rewards
- Configure discount type, value, and expiry from settings
- Fullscreen toggle for a larger workspace inside Shopify admin
- Bulk contact update tool for managing large customer lists
Bug fixes
- Fixed errors when saving contacts and generating discounts
- Resolved connection issues when using the app inside Shopify admin
1.2.0October 11, 2022
Connect Happy Birthday to Klaviyo and clean up duplicate contacts.
What's new
- Klaviyo integration — automatically send birthday events to Klaviyo when emails go out
- Integration settings page to connect your Klaviyo account
- Duplicate contact cleanup tool
Improvements
- Better birthday email content and delivery timing
Bug fixes
- Fixed display issues in the admin interface
1.1.0October 1, 2022
Plan-based contact limits and smarter signup form rules.
What's new
- Contact limits based on your subscription plan
- Rules to control when and where the signup form appears
- Activity log tracking emails sent and contact changes
Improvements
- Improved install and login flow for new stores
1.0.0September 17, 2022
Initial release — automated birthday emails for Shopify stores.
What's new
- Birthday email automation — send personalized emails on customer birthdays
- Order status page signup form to collect birthdays after checkout
- Standalone signup page for sharing a direct birthday signup link
- Automatic discount codes included in birthday emails
- Contacts management with CSV import and export
- Email template customization (subject, body, sender details)
- Embedded admin app inside Shopify
- Activity feed for sent emails and contact updates
- Pricing plans with Shopify billing
- Support page with FAQ and guidelines
- Owner notification emails when new customers sign up